List Building Newsletter #2 - How To Create A Responsive List That Reads Your Emails

Whilst the money is in the list, what many fail to realize is
that it's the connection you have with your subscribers is more
important.

You could send out offer after offer to a big list of 100,000
subscribers, but if they don't know who you are, or have
forgotten why they even signed up to your newsletter then your
efforts go to waste.

So in today's lesson we'll look at 3 ways to ensure that doesn't
happen to you.


1. Build relationships

It is all about building relationships when it comes to being
successful with your lists. You have to learn how to gain their
trust. Your customers signed up to your list and are looking to
get emails from you that have to deal with the specifics of what
they came looking for in the first place.Now you may not think
that they are looking to find out anything more from you than
just what they came for.

You need to deliver to them the, what comes next to help them
solve their problem. By doing so you will begin to build a very
important relationship built on trust. When you are providing
good relevant useful content your customers will make room for
your emails in their inbox overtop of the others that your
competition is sending out.

In building relationships it is important to inject confidence
with your subscribers,

* Create confidence in the viewers eyes by supplying them with
your credentials, letting them know your background, and what I
feel is most important, thru your heartfelt story.

* Go in depth on who you are and why you are doing what you are
doing

* Be sincere in your message. Most of your subscribers will be
able to see right thru anything that is less than complete
sincerity on your part.

You want your list to know you, like you, and trust you.



2. Over-deliver

If you are able to meet the people who are interested in your
website and what you have to offer, then you will be able to
provide a service or product that people need or want. It is
said that people come to the Internet for one of two things 
information and to shop. If you can provide both, then you are
going to have a very useful site! Invest your time and money in
providing excellent service, products and information. If you do
this, then people are going to be interested in learning more
about you and sign up on your list.

It is delivering the surprise element to those that signed up to
your already high valued content. You take them to the point
that they cant imagine it can get any better and then you
deliver exactly that. You deliver what they could not even
imagine you delivering. It is called the, WOW EFFECT!

Make sure that you always give value to your subscribers.
Over-deliver at every opportunity. One of the "discovery
factors" is surprise. Let the customer discover some of the
value you are offering. Dont just give them everything all at
once. Let them discover that you are more than they could have
ever expected.

Surprise them with more value than they even knew they were
going to get from you.



3. Stay in contact

Once you have someone on your list you need to do whatever you
can to staying touch with them to keep your business fresh in
their mind and allow you the opportunity to offer them
additional products and services for another revenue stream.

Maintain a lot of real customer contact on a regular basis.
Thanks to the autoresponder you can do this automatically. Good
non-promotional emails offering good relevant free tips to help
them solve their problems. You need to have consistency. Have a
regular, consistent schedule that gets people expecting your
email.

You will have to research your Niche to find out what seems to
be acceptable to your target audience. A great way to go about
doing this is to get on the list of others in your Niche and
begin to document the practices of the list owners. Most will
have successfully accomplished the task of figuring out what is
acceptable to their own lists.

If you do not keep in contact you will be forgotten very
quickly. Think about your own experience when going into your
own email. Do you look for those that regularly keep in contact
and continually provide value to you? What happens if you are
used to seeing emails from someone and all of the sudden they
stop. You may wonder what is up for a time, but do you start
hounding the person to start sending emails again? Usually not,
you just move on to the next.


To Your Success,
YOUR NAME

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